IT BASIC was founded on a simple belief: that every business deserves marketing that's honest, creative, and actually works.
IT BASIC started in 2018 when our founders noticed a troubling pattern in the industry: agencies promising transformation and delivering templated content with inflated vanity metrics. Businesses were paying for social media management and getting very little in return.
We built IT BASIC to be the agency we always wished existed — one that combines genuine creative talent with rigorous performance analysis, that communicates transparently, and that measures itself by the same business metrics its clients care about.
Today, we work with over 180 brands across four continents, and we are prouder of our 97% client retention rate than any award we have ever received.
We exist to help ambitious businesses cut through digital noise with clarity and creativity. Our mission is to deliver marketing that is not just visible, but genuinely valuable — to brands, to their audiences, and to the wider communities they serve.
We envision an industry where results speak louder than promises, where creativity and data work hand in hand, and where every business — regardless of size — has access to the strategic thinking that used to be reserved for the biggest brands.
We tell clients the truth, even when it's uncomfortable. No vanity metrics. No excuses. No jargon designed to obscure a lack of results.
The best work rarely comes from playing it safe. We push creative boundaries thoughtfully, always anchored to your brand's authentic identity.
Beautiful content that doesn't convert isn't a success. Every creative decision is made with measurable business impact in mind.
The social media landscape never stops evolving, and neither do we. Continuous learning is baked into our culture and how we work.
We don't just want to be your agency. We want to be an extension of your team — invested in your mission and genuinely excited about your growth.
We work only with brands we believe in and ensure our strategies contribute positively to online communities, not just to growth metrics.
A collective of strategists, creatives, and analysts united by a passion for results that matter.
Former head of digital at a global agency, Marcus brings 14 years of strategic leadership and a relentless drive to prove that ethics and performance aren't mutually exclusive.
Award-winning art director turned brand builder. Lena leads a team of designers and videographers who believe every pixel should earn its place.
With a background in quantitative finance, James applies mathematical rigour to paid media and analytics — identifying opportunities that human intuition alone would miss.
A brand strategist with experience across three continents, Sophia specialises in helping brands find their authentic voice and communicate it with conviction.
IT BASIC is established by Marcus Reid and Lena Park with a clear mandate: do honest, results-driven digital marketing or don't do it at all.
Rapid word-of-mouth growth sees the team expand to 12 people. James Harlow joins as Performance Director, adding a data-science dimension to the agency's work.
With businesses under pressure, we launch a reduced-rate support programme for SMEs and help 40 businesses maintain and grow their digital presence during the most challenging period in a generation.
We hit 100 active clients and launch dedicated SEO and brand strategy practices. Sophia Nakamura joins as Strategy Lead.
Offices open in New York and Sydney, enabling us to serve clients across multiple time zones with local market knowledge and a globally consistent standard of work.
With over 180 active clients and an industry-leading 97% retention rate, IT BASIC continues to grow — driven by results, not by promises.
We take on new clients selectively to ensure every brand gets the attention it deserves. Let's see if we're a good fit.